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Tally: Customer loyalty solution

Evolving customer expectations require enterprise loyalty technology that drives emotional and behavioral loyalty through relevant and personalized experiences. Tally delivers.

More human experiences. 
Powered by award-winning technology.

Tally unlocks the potential of authentic, human connections to create measurable outcomes for brands like yours. This is proven loyalty technology that goes beyond points and programs to transform customers into fierce advocates by powering unforgettable experiences that drive retention.

Intentionally crafted to manage customer data seamlessly, from end to end, Tally boasts robust self-service capabilities, real-time data processing, synergized customer service experiences, and cohesive integration with your existing martech ecosystem.

Tally powers the connections your customers crave
6 B+

Transactions per year

1.4 T

Points moved annually

4 B+

Web service APIs per year


Integrated technologies

Configure and manage programs to drive the customer loyalty you desire

Our proprietary loyalty technology solution is a seamlessly integrated system enabling intuitive incentives and tailored programs that match the way your customers think and behave.

Our core Tally product is a smart, proven customer loyalty software that can be configured precisely to drive enterprise-wide value across teams—marketing, customer care, analytics, operations, and more.

Fuel dynamic omni-channel experiences with flexible program rules and promotions

Tally is built to work for your business, motivate your customers, and drive the behavior you desire. There’s no program rule or promotion it can’t execute. It’s that flexible.

Uncover actionable insights with a 360º view of your customer

Tally enables you to acquire and action on robust first- and zero-party customer data, all while delivering rich reports and dashboards which provide a single snapshot of all customer engagements, purchases, preferences, and more. This all comes together to take your customer loyalty efforts to the next level.

Tally helps build stronger bonds between customers and your brand
The Tally difference
Seamless integration

An open-API allows seamless integration with point of sale, reporting tools, third-party technologies, ESPs, mobile OS, social networks, and more.

Multi-tenant and scalable

Capable of supporting multiple brands and programs on a single instance, Tally is well-suited to support large, global organizations.

Automates loyalty

Automated features and real-time APIs streamline processes making everything less manual.

Platform flexibility

Strikes the perfect balance of out-of-the-box simplicity and customizable features.

Operational simplicity

All of the features you need to drive a successful program are available through one user-friendly tool.

Compliant and secure

SOC1- and SOC2-compliant and hosted in Tier 1 data facilities, Tally offers uptime guarantees, disaster recovery, and redundancy.

Tally integrates with the way you work
“Tally’s interface is intuitive—we especially liked that the call center module includes customer insights and prompts for next best actions in the member profile view”.
The Forrester Wave™: Loyalty Technology Platforms, Q2 2019
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