Loyalty Strategy & Program Design

Our best-in-class loyalty strategy, analytics, and customer experience services, and Tally loyalty platform, underpin some of the most beloved programs across the globe—bringing brands closer to the audiences they care about most. We elevate loyalty beyond mere points and programs, fostering deeper emotional connections, increasing acquisition and retention, and creating fierce brand advocates.

Loyalty Strategy

Activate your data to create meaningful moments

Our strategy services focus on loyalty as an outcome—going beyond the basics of points and programs to spark participation and cultivate deeper, more emotional customer-brand relationships to future-proof your business. Powered by data and grounded in empathy, we develop strategies for personalized, omnichannel communications and experiences across the customer journey and loyalty lifecycle.

Data activation
Omnichannel communications
Loyalty experience design

Loyalty Program Design

Take your member experience to the next level

Our well-tested and rigorous IDEA Method leverages deep expertise in both strategy and analytics to shape thoughtful loyalty program designs and redesigns that elevate the member experience. We combine design thinking with agile ways of working to deliver at pace and at scale and optimize program results via our patent-pending economic modeling process.

Strategy led; insights driven
Economic modeling
Tech agnostic

Co-Brand & Partner Marketing

Create ecosystems that enhance member engagement

When executed correctly, co-brand credit card and partner marketing programs build value and loyalty for all parties—consumers and brands alike. We identify, negotiate, manage, and market loyalty program partnerships to add value for customers and partners through increased acquisition and frequency, and a wider reach.

Identification & management
Utility & added value
Acquisition & engagement strategy

Emotional Loyalty Workshops

Break down silos and align internal departments

These interactive workshops are built on the foundation of our industry-leading Humanizing Loyalty research. By bringing together cross-functional stakeholders to create a common language, we enable stronger emotional connections between brands and customers—and employees. Through customized solutions to unique challenges, we help brands keep people at the core of every effort.