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Build emotional loyalty—at scale.

Our cloud platform and services help brands model, measure, and activate emotional loyalty—turning engagement into sustained
growth.

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What makes Phaedon different

Most loyalty programs stop at engagement. Phaedon goes further, helping brands understand why customers stay, and giving them the system to act on it.

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Human-centered, AI-powered

Harness predictive analytics and GenAI tools to humanize customer data, power personalized experiences, and ignite brand love.
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Experiences your customers crave

Blend rich insights, innovative strategy, and flexible technology to power moments that matter with customers and employees.
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Loyalty as an outcome

Activate the core drivers of emotional loyalty to go beyond transactions and build more relevant, meaningful customer and employee interactions.
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Tally: SaaS Loyalty Platform

Loyalty without limits.

A configurable loyalty platform designed to power programs across travel, hospitality, and retail.

  • Promotions, rules, and rewards orchestration
  • Customer-level modeling and segmentation
  • Real-time data ingestion and activation
  • Enterprise-grade security, compliance, and scale
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Solutions built to activate emotional loyalty across industries

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Loyalty Strategy & Program Design

Drive loyalty as an outcome by fostering deep emotional connections with personalized experiences fueled by data.

Customer Experience Transformation

Customer Experience Transformation

Align operations, technology, and organizational structure to obsessively focus on and engage customers and employees.

Marketing Analytics & AI

Marketing Analytics & AI

Uncover profound audience insights and reveal actionable learnings to optimize business outcomes.

Brand Marketing & PR

Brand Marketing & PR

Captivate audiences and create moments that matter with powerful creative and game-changing ideas.

Trusted and relied on by iconic brands.

Insights & Research

Our thinking on emotional loyalty, loyalty economics, and customer-led growth—grounded in real programs and real data.

Insight
Futuristic data flow with 2026 image
Predictions: 6 trends transforming brand loyalty and customer experience
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Insight
Economic modeling for loyalty program optimization
Emily Merkle, Nate Thompson
The mathematics of loyalty: How economic modeling drives profitable program design 
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Insight
Busy retail shoppers in crowded mall
Katie Berndt, Lauren Sutherland
Transforming Black Friday shoppers into loyal brand advocates 
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Insight
healthcare provider and patient experience
Colin Eagan
Healthcare journey mapping: Building patient-centered experiences that foster trust and emotional loyalty 
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Insight
Nate Thompson, Laura Smith
The evolution of CRM marketing: How GenAI is transforming dynamic content management 
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Insight
Customer data for personalization and unified experience
Emily Merkle, Denise Holt
Zero-party data: How brands drive authentic personalization and emotional loyalty 
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More insights