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Beyond Points & Perks: Transactional and Relationship-based Tradeoffs in CX and Loyalty

Our exclusive webinar features Emily Collins, Forrester Vice President, Research Director, alongside Phaedon’s CEO, CTO, and CRO.

Gain actionable insights from Forrester’s latest research alongside Phaedon’s recent findings on how brands are evolving to meet consumer expectations.

Watch the webinar for these key takeaways:

  • Optimize value across CX, BX, and EX strategies
  • Create genuine emotional loyalty and brand advocacy to fuel growth
  • Navigate evolving consumer expectations and volatile markets
  • Calibrate your tech stack to proactively avoid costly missteps
  • Leverage ethical AI to build customer trust and maximize personalization